In this episode of "No More Bad Events," guests Kristina McCoobery (CEO) and Paul Blurton (Chief Creative Officer) of INVNT, a NYC-based live brand storytelling agency, share their expert insights on revolutionizing brand perception through innovative creativity and strategic risk-taking. They detail their "wow plus what" and "INVNTion" methodologies, address the “stacking hands” principal, define the event story arc, talk about Austin’s creative motto, i.e.,” keep it weird, inventive and unique,” celebrate their agency's recent Hermes Creative awards, emphasize the power of storytelling and emotional connections in creating live brand experiences, and how technology in storytelling is unfolding. The conversation delves into the delicate balance of using immersive technologies like VR and AR while preserving the irreplaceable value of in-person events. Actually, McCoobery and Blurton bet big on tech-enhancing real experiences, not replacing them in order to preserve the soul of performances.
Title
Who is Bowie Badger? (ft. Kristina McCoobery and Paul Blurton | CEO & Chief Creative Officer, INVNT)
Bio
Kristina McCoobery (CEO) and Paul Blurton (Chief Creative Officer) of INVNT, an NYC-based live brand storytelling agency, stand on the belief that “live is where we live.” They believe that Live events are the most potent form of marketing today. They use the art and science of live brand storytelling to launch products, build brand allegiance, create demand, align the organization, and strengthen relationships with a broad spectrum of constituents.
Opening Quote
So being able to shape that is kind of what we do, which then brings us to sort of our own agency and our own brand. And you mentioned that we'd like to sort of do things differently or at least explore what different might look like. Which leads us to Bowie Badger, right? He's the personality of INVNT and of INVNT Group.
Summary
In this episode of "No More Bad Events," guests Kristina McCoobery (CEO) and Paul Blurton (Chief Creative Officer) of INVNT, a NYC-based live brand storytelling agency, share their expert insights on revolutionizing brand perception through innovative creativity and strategic risk-taking.
They detail their "wow plus what" and "INVNTion" methodologies, address the “stacking hands” principal, define the event story arc, talk about Austin’s creative motto, i.e.,” keep it weird, inventive and unique,” celebrate their agency's recent Hermes Creative awards, emphasize the power of storytelling and emotional connections in creating live brand experiences, and how technology in storytelling is unfolding.
The conversation delves into the delicate balance of using immersive technologies like VR and AR while preserving the irreplaceable value of in-person events. Actually, McCoobery and Blurton bet big on tech-enhancing real experiences, not replacing them in order to preserve the soul of performances.
They also address the agency's unique approach to redefining brand narratives, embodied by their company mascot, Bowie Badger, and their exceptional work with client partnerships, are also discussed, showcasing their prowess in transforming the events landscape.
HIRE THEM TO SPEAK:
Follow Kristina McCoobery: LinkedIn Bio
Follow Paul Blurton: LinkedIn Bio
Follow Scott Bloom: Scott's eSpeakers Bio
Follow eSpeakers: eSpeakers Marketplace
ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. Scott cut his teeth at renowned improv and comedy clubs as a comedian. As a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
PRODUCED BY eSpeakers:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com