In this episode of No More Bad Events, Scott Bloom sits down with Amanda Dyson, marketing leader at FourKites, a Chicago-based software company, to explore the evolving strategies behind impactful B2B event marketing. They discuss her recent experiences at the Manifest trade show in Las Vegas, the power of exclusive events for lead generation, and how integrating technology and AI is changing the industry. Amanda shares insights into maximizing ROI through curated attendee experiences, creative activations like the standout Sphere event, and the importance of partnering with industry leaders such as Microsoft. The conversation dives into event strategies tailored for B2B SaaS companies, including ways to maximize ROI and pipeline generation from trade shows. They cover the impact of high-value, exclusive experiences that create buzz and lasting connections, along with leveraging AI and new technologies to streamline event marketing. Scott and Amanda also touch on the value of co-marketing and strategic partnerships, the evolution and challenges of trade shows in the logistics and tech sectors, and tips for creative activations that help brands stand out. The episode wraps with personal reflections on building authentic relationships and navigating career pathways in marketing.
GUEST BIO:
Amanda Dyson brings over two decades of B2B SaaS marketing expertise, specializing in go-to-market strategy, pipeline generation, account-based marketing, and live events. She's run regional and global teams for Enterprise AI SaaS companies with a proven track record delivering on KPIs. Amanda has held cross-functional leadership positions in demand generation, field marketing, and corporate marketing for global software companies.
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ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at nomorebadevents.com.
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. As a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
PRODUCED BY eSpeakers:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote, and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at eSpeakers.com.
SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com