As president of CPG Agency, Reus oversees its “experience offerings” for its many Fortune 500 companies, holding the CPG team to a high standard of execution. Principally, using strategic content to create “belief through experience.” And how does she do that? She employs five keys to engagement. And with those keys in mind, Sharon addresses breaking down walls, humanizing a company, creating feelings and thoughts, and emotional ROI. And she shares some good experiential stories on the same. She goes one step further. She shares with us how it’s done. Rule of thumb? Step back. Abandon rinse and repeat because you thought it was successful. Do deep dives. Think about the current sentiments of your constituents and where you want them to be. Use that as your guiding light. Be brave. Bring it upstairs to the executives. Get buy-in. And change behaviors! Listen in for the five keys to engagement and be prepared to produce nothing but the best events! You gotta believe!
TITLE: Unlocking the Five Keys to Engagement (ft. Sharon Reus | President, CPG Agency)
OPENING QUOTE:
“We have the power to change people's beliefs, and why is that important? Well, people act out of their beliefs, so if someone believes something is in their best interest, they're going to act accordingly. ” - Sharon Reus
SUMMARY:
As president of CPG Agency, Reus oversees its “experience offerings” for its many Fortune 500 companies, holding the CPG team to a high standard of execution. Principally, using strategic content to create “belief through experience.”
And how does she do that? She employs five keys to engagement. And with those keys in mind, Sharon addresses breaking down walls, humanizing a company, creating feelings and thoughts, and emotional ROI. And she shares some good experiential stories on the same.
She goes one step further. She shares with us how it’s done. Rule of thumb? Step back. Abandon rinse and repeat because you thought it was successful. Do deep dives. Think about the current sentiments of your constituents and where you want them to be. Use that as your guiding light. Be brave. Bring it upstairs to the executives. Get buy-in. And change behaviors!
Listen in for the five keys to engagement and be prepared to produce nothing but the best events! You gotta believe!
GUEST BIO:
A 30-year veteran of the communications and events industry, and an accomplished facilitator and business coach, Reus is passionate about using strategic content to create “belief through experience” and brings that same passion to her leadership of the agency. As a producer, Reus’ expertise encompasses experience in design and strategy, content creation, audience engagement as well as technical support.
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As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
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SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com