Co-founders of Heron Production Group, a 100% women-owned and certified business enterprise, Nicole and Jennifer, have been producing events for over 25 years, respectively. In 2021, they formed a partnership, and they have just taken off. Producing one great event after another. And according to these amazing ladies, it’s a three-step thing. First, you have to have a strong sense of curiosity. You also need to listen. Intently. And then you have to care. They understand that they’re in the business of selling something intangible, so exhibiting those humanistic values goes a long way to establishing trust. They talk about that, and they talk about extending that kind of humanity to the attendees. They talk about how successful events are trending towards producing a more human-focused, more authentic experience and how showing gratitude is key. Then they talk about entertainment. Namely, more Scott, all of the time. Seriously funny business. But all of that aside, Nicole and Jennifer believe adding entertainment keeps an audience engaged and opens them up to content. They liken it to a sort of jolt to the brain or a palette cleanser, so to speak. They also discuss the importance of post-mortems, event after-glows, and setting the bar even higher than the client.
TITLE:
Flying High on Success with a Dynamic Event Production Duo | (ft. Nicole Beukers and Jennifer Winegardner | Co-founders of Heron Production Group)
OPENING QUOTE:
“We are in the business of selling something that is intangible, meaning you don’t go into a showroom and say, that’s the model of car that I want, that’s what I want my show to look like. So they have to believe in us, and they have to believe that we’re not only going to be good stewards of their budget but that we’re also going to execute on their vision and that it’s going to be more than they expected.”
SUMMARY:
Co-founders of Heron Production Group, a 100% women-owned and certified business enterprise, Nicole and Jennifer, have been producing events for over 25 years, respectively. In 2021, they formed a partnership, and they have just taken off. Producing one great event after another.
And according to these amazing ladies, it’s a three-step thing. First, you have to have a strong sense of curiosity. You also need to listen. Intently. And then you have to care. They understand that they’re in the business of selling something intangible, so exhibiting those humanistic values goes a long way to establishing trust. They talk about that, and they talk about extending that kind of humanity to the attendees. They talk about how successful events are trending towards producing a more human-focused, more authentic experience and how showing gratitude is key.
Then they talk about entertainment. Namely, more Scott, all of the time. Seriously funny business. But all of that aside, Nicole and Jennifer believe adding entertainment keeps an audience engaged and opens them up to content. They liken it to a sort of jolt to the brain or a palette cleanser, so to speak. They also discuss the importance of post-mortems, event after-glows, and setting the bar even higher than the client.
GUEST BIO:
Co-founders of Heron Production Group, a 100% women-owned and certified business enterprise, Nicole and Jennifer, have been producing events for over 25 years, respectively. In 2021, they formed a partnership and a team of production experts that develop inventive, impactful, and motivational events.
HIRE THEM TO SPEAK:
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ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
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SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com