IMEX America is a massive trade show event coming to Las Vegas this November. To celebrate, this week we interviewed IMEX CEO Carina Bauer in part one of what will become a two-part series— the second following what is sure to be a smash-hit IMEX America event.
Cruising with Carina Bauer: Part I
IMEX CEO Carina Bauer joins us before IMEX America
OPENING QUOTE:
“We put a real emphasis on both industry— events 101— as well as personal and professional development.”
-Carina Bauer
GUEST BIO:
Carina Bauer is CEO of The IMEX Group, a company that organizes trade shows for the international business events industry. According to Carina, her sole purpose as CEO is to help clients and partners “make more profitable connections and create even better events.”
CORE TOPICS + DETAILS:
[11:50] - What to Expect from an IMEX Event
Destinations & DMCs
Carina shares the unique way IMEX events are laid out, with destinations organized by pavilions. So even when there are over 2,000 exhibiting companies, like there is at IMEX Frankfurt, there are only around 200 actual booths to explore— a much more manageable figure for attendees.
[14:41] - Incorporating Personal Development into Events
Catering to passions and learning styles
The IMEX team is passionate about changing up learning styles at events, from chats to facilitated discussions or more traditional seminar sessions. They even run Campfire-style seminars and other unique networking opportunities and workshops to cater to a wide range of personalities.
RESOURCES:
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A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
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