This week, we hear from an event industry leader on authenticity, how to engage audiences, and how to feed event attendees hungry for human connections. It’s all here on No More Bad Events.
Authenticity and Keeping it Human are the Keys to Good Events Today (ft. Shawna Suckow, Founder, SPIN (Senior Planners Industry Network)
OPENING QUOTE:
“The pandemic removed our filter, we don't have time for BS, we don't have time for lack of authenticity, we don’t have time for polished over professionalism, just be a human. We’re exhausted; just tell us how it’s going to be, and we’ll do it. We want to have distractions and fun along the way, it can’t be all business. That’s reflected in the meetings that we need to plan as well, it can't be all business. We are so hungry for human connection, and we don't get that sitting and listening to the speakers; on one the one hand, I’m a speaker, but also, I want my attendees to be energized and interested and engaged, and so it's a balance that has to happen. The meeting planner has so much power to control that outcome that maybe wasn't there before, and now I think people are really ready to hear it. Whereas before, the committee or board would before say we have to cram as much education into this conference as possible. Now they are realizing they have humans in those seats, and they need more than that; they need to be stimulated to have this conversation in the hallway after the speaker and have the energy to come back in for the next speaker, being an engaged and interested audience.”
-Shawna Suckow
SUMMARY:
This week, we hear from a leader in the events industry on authenticity, how to engage audiences, and how to feed event attendees that are hungry for human connections. It’s all here on No More Bad Events.
GUEST BIO:
Shawna Suckow, CSP (Certified Speaking Professional), CVP (Certified Virtual Presenter), is a speaker with some serious knowledge of the customer mindset. She spent 20 years as a corporate buyer in hospitality and tourism, observing marketing departments and their target customers. She is also the founder of SPIN (Senior Planners Industry Network.
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Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
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SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com